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BA (Hons) Mass Communication & Business,
Northumbria University

UK Transfer Degree Programme (Business)

N/345/6/0262, MQA/PA 2072 (11/17)

Fast Facts

Level: Undergraduate

Intakes: January, April, June & September

Study Mode: Full Time

Duration: 3 years (2+1)

Programme:
UK Transfer Degree Programme (Business)

FAST FACTS

Level: Undergraduate

Intakes: January, April, June & September

Study Mode: Full Time

Duration: 3 years (2+1)

Programme:
UK Transfer Degree Programme (Business)

Overview

This course is designed to provide students with a critical and reflective understanding of marketing strategies and management approaches and its relevance in contemporary business globally.

Students will be exposed to core and, most importantly, emerging key business principles, concepts, and applications across a comprehensive spectrum of disciplines while developing an in-depth understanding of mass communication approaches and to achieving organisational goals.

This complementary blend of knowledge, skills and abilities will enable graduates to add value to any organisation and perform confidently in an increasingly globalised and digitised business environment.

Learning Outcomes

The course is designed to integrate a deep understanding of the subject matter with the development of key skills and competencies needed to adapt to a rapidly changing, dynamic, and competitive global marketplace. Upon completion, students will be able to:

  • Understand the role of marketing and communications within the business and explore the impact of marketing on society, industry and the natural environment.
  • Demonstrate an understanding of and ability to apply classical and contemporary principles of marketing within business planning.
  • Plan, implement, monitor and evaluate advanced communication and marketing strategies for organisations that operate in complex environments.
  • Apply their understanding of different domains of knowledge and the different perspectives in the study and practice of marketing and communications, in both domestic and international contexts.
  • Apply knowledge of business concepts and functions in an integrated manner and appreciate new emerging ideas and trends affecting the marketing industry.
Intakes & Requirements

Intakes:

January, April, June & September

Entry Requirements

To enrol in this course, students are required to have a minimum of:

  • 5 SPM Credits (including English) or its equivalent
  • 2 A-Level Passes / 2 STPM Principals or a recognised Degree

Trial Examination / Forecast results are accepted

Course Subjects

Students will be exposed to a number of critical areas over 3 semesters and are assessed through a combination of written examinations and assignments.

Year 1:

  • Accounting & Business Environment
  • Microeconomics
  • Organisational Behaviour
  • Marketing Management
  • Basic Business Statistics (Elective)
  • Management (Elective)
  • Titas (MPU)
  • Hubungan Etnik (MPU)

Year 2:

  • Financial Management
  • Human Resource Management
  • Strategic Management
  • Operations Management
  • Business Communication (Elective)
  • Management Information System (Elective)
  • Community Service (MPU)
  • Critical Thinking Skills (MPU)
  • Ethics of Communication (MPU)

Year 3:

  • As required by the respective partner universities
Course Fees

Tuition Fee Structure:

 

Local Students International Students
Year 1 RM 20,000

RM 25,000

Year 2

RM 20,000

RM 25,000

Year 3 Fees

Kindly contact our consultants for the latest information.

*The fees above do not include living expenses and accommodation. The examination fees apply to both local and international students. All fees are subject to change. Payments can be made by cash, cheque, credit card or instalments. Kindly enquire about the 0% Interest Payment Plans that are available.

Transfer Requirements:

1 + 2 Route

N/A
2 + 1 Route

Pass all Year 1 & Year 2 subjects with an average of 75%

English Requirements

1119 – Grade C & above / IELTS – Band 6.5 & above

*The 1+2 route refers to students completing 1 year at BAC and 2 years at a partner university.
*The 2+1 route refers to students completing 2 years at BAC and 1 year at a partner university.

Related Courses

University of Hull

BA (Hons) International Business

University of South Wales

BA (Hons) Business Studies

University of Central Lancashire

BA (Hons) International Business

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