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BA (Hons) Business Administration (Conventional)
R/345/6/0267(FA2502)

Be a force for change!

You will gain a comprehensive understanding of the main functional areas of a company with our Bachelor in Business Administration (Honours). With the unique option of choosing IR4.0 relevant concentrations, this programme will also prepare you for the future of work.

  • Fully accredited by MQA
  • Graduates of this programme are versatile and have high mobility enabling them to work across industries
  • Pathway towards MBA or Masters in Business (Digital Transformation)
  • Increased demand for entrepreneurs to manage emerging technologies such as automation and artificial intelligence
  • Industry 4.0-relevant concentrations such as digital marketing and digital transformation

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Core modules

  • YEAR 1
    • English for Business
    • Business Accounting
    • Information Systems
    • Quantitative Techniques 1
    • Management Principles
    • Marketing
    • Micro Economics
    • Quantitative Techniques 2
    • Organisational Behaviour
    • Business Communication
    • Corporate and Business Law
    • Hubungan Etnik/Pengajian Malaysia
    • Entrepreneurial Skills
      YEAR 2
    • Financial Accounting
    • Business Finance
    • Operations Management
    • Consumer Behaviour
    • Macro Economics
    • Community Service 2
    • Human Resource Management
    • Managing Information System
    • Management Accounting
    • E-Commerce
    • Business Research
    • Organisational Behaviour in Multi-Ethnic Malaysia
    • Tamadun Islam dan Tamadun Asia (TITAS) or Bahasa Melayu Komunikasi 2
      YEAR 3
    • Investment
    • Entrepreneurship
    • Brand Management
    • Business Ethics & Corporate Social Responsibility
    • Portfolio Management
    • International Business
    • Strategic Planning and Management
    • Project Management
    • International Business
    • Strategic Planning and Management
    • Project Management
    • Total Quality Management
    • Industrial Training

Elective modules

  •  DIGITAL MARKETING
    • International Marketing
    • Marketing Analytics
    • Services Marketing
    • e-Marketing
      SUPPLY CHAIN
    • Logistic Management
    • Strategic Procurement
    • Logistics in Supply Chain
    • Supply Chain Integration
      DIGITAL TRANSFORMATION
    • Cyber Security
    • Artificial Intelligence
    • Data Analytics
    • International Finance Management
    • Fintech
      GLOBAL FINANCE
    • Capital Management
    • Financial Policies
    • International Finance Management
    • Fintech

Entry requirements

    • Foundation in Arts, Veritas University College, or
    • STPM - 2 Principal Passes, or
    • A Level - 2 Passes or equivalent, or
    • 5B's in UEC (including English Language), or
    • A Diploma or Advanced Diploma (Level 4 or 5, MQF) or equivalent; or
    • Recognised Matriculation/Foundation Certificate or Diploma (Level 4), AND
    • SPM - A pass in Mathematics and English or equivalent

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Malaysian Students (All Inclusive Fee)

Year 1:

RM 12,900

Year 2:

RM 12,900

Year 3:

RM 12,900

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