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BA (Hons) Advertising and Design, University of Sunderland
R/213/6/0111(FA2674)03/23

Unleash your creativity in the Next Normal!

This course will cover the skills required to conceptualise ideas, create marketing content, and execute advertising campaigns. You will be encouraged to express ideas and push the boundaries of advertising whilst developing your own style and engaging your personal creativity.

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Core modules

  • Year 1
    • Design Theory 1
    • Digital Image Making
    • Introduction to Advertising 1
    • Introduction to Advertising 2
    • Motion Graphics 1
    • Visual Communication in Graphic Design
    • Hubungan Etnik / Bahasa Melayu Komunikasi 2 (International Students)
    • Bahasa Kebangsaan A / Academic Writing
    • Exposure / Inksight / Performing Arts Club (PARTS)
      Year 2
    • Advertising: The Campaign
    • Branding: Positioning and Identity
    • Design Theory 2
    • Advertising Practice: The Book 1
    • Motion Graphics 2
    • Graphic Communication
    • Tamadun Islam dan Tamadun Asia (TITAS) / Pengajian Malaysia 3
    • Perlembagaan dan Masyarakat Malaysia
      Year 3
    • Advertising Practice: The Book 2
    • Creative Team Campaigns
    • Design Research Project
    • Major Project 1: The Creative Direction
    • Major Project 2 : The Negotiated Brief
    • Major Project 3 : The Creative Competition
    Compulsory Module: Practical Training              

Elective modules

  • Electives - choose any two* *subject to availability
    • Drawing Techniques
    • Photography
    • Research Methodology

Entry requirements

    • IACT College Foundation in Media Studies– minimum CGPA 2.0
    • IACT Diplomas – minimum CGPA 2.0
    • A-Level – minimum of grade E in 2 subjects,
    • STPM – minimum of grade C in 2 subjects and an average CGPA of 2.0
    • UEC – minimum of grade B in 5 subjects
    • SAM, AUSMAT or CPU – 5 subjects with a minimum score of 50%
    • Matriculation or Foundation – minimum CGPA of 2.0
    • Other qualifications recognized by the Ministry of Education Malaysia

    English Language Proficiency

    • SPM 1119 (GCE-O) – C
    • IELTS – Band 6.0 with a minimum of 5.5 for each component, AND
    • Applicants must submit a portfolio for assessment and approval

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BA (Hons) Advertising and Design, University of Sunderland

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Malaysian Students (All Inclusive Fee)

Year 1

RM18,000 + RM5,600 (Affiliation fee)

Year 2

RM16,000 + RM5,600 (Affiliation fee)

Year 3

RM16,000 + RM5,800 (Affiliation fee)

International Students (All Inclusive Fee)

RM67,000

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