BACK
This programme integrates crucial business and digital transformation knowledge. This course provides a holistic perspective of digital business transformation and therefore encompasses much more than a discussion of disruptive technologies. You will gain an understanding of new digital platforms and ecosystems as a central element of new business models, as well as gain digital leadership skills, and learn how to harness the full potential of digital platforms.
Core modules
- YEAR 1:
- Introduction to Management
- Information Systems
- Business Communication
- Business Law
- Tamadun Islam dan Tamadun Asia (TITAS)
- Business Statistics
- Principles of Marketing
- Customer Behaviour
- Microeconomics
- Hubungan Etnik
- Human Resource Management
- Macroeconomics
- Organizational Behavior in Multi-ethnic Society in Malaysia
- Financial Accounting
- Marketing Management E
- Entrepreneurial Skills 2
- Fundamentals to Information Security
- Community Service 2
- Operations Management
- Big data- Business Intelligence
- Digital Information Security Management
- Introduction to BlockChain
- Business Ethics & CSR 3
- FinTech and its Application
- Cloud Computing for Business
- Internet of Things
- Project Management
- Financial Management
- Augmented Reality in Business
- Entrepreneurship
- Business Research Method
Elective modules
Choose 4 Electives modules from the following:
Marketing Electives- International Marketing Strategy
- Cross-Cultural Marketing
- Customer Relationship Management
- Brand Management
- Human Resource Electives
- Human Resource Development
- Occupational Health & Safety
- Industrial Relationship 3
- Compensation Management
Entry requirements
- A pass in STPM or matriculation, with a minimum Grade C (GP 2.00) in any 2 subjects, and a pass in Mathematics and English at SPM level or any equivalent qualification; OR
- Any qualification equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR
- Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification.
24/7 access to the best digital resources
