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Core modules
- Year 1
- Advertising Principles
- Communication English 102
- Communication English 103
- Computer Graphics
- Creative Thinking
- Introduction to Sociology
- Marketing Principles
- Marketing Research
- Mass Communication
- Media Research Strategy Planning and Buying
- Presentation Skills
- Pengajian Malaysia 2 / Bahasa Melayu Komunikasi 1
- Advertising Campaign Management
- Brand Management
- Consumer Behaviour
- Digital Marketing
- Creative Concept Development
- Creative Process and Execution
- Cross Cultural Studies for Marketing and Advertising
- Practical Training
- Bahasa Kebangsaan A / Problem Solving & Decision Making
- Study of Religions / Serving Our Society (S.O.S.)
- Contextual Studies
- Portfolio Building
Elective modules
- Electives – Choose any two*
- Copywriting
- Visual Communication
- Integrated Marketing Communications
- International Marketing
Entry requirements
- 3 credits in SPM or IGCSE
- 3Bs in UEC
- IACT College Certificate in Communication Studies
- Other qualifications recognized by the Ministry of Education Malaysia
English Language Proficiency
- SPM - Grade E
- UEC - C8
- IELTS - Band 4.0
- IGCSE 1st Language - PASS
- * Trial examinations/ forecast results are accepted
- * Candidates who do not have a credit in Art at SPM level, will need to pass an interview and a drawing test, or portfolio assessment

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