BA (Hons)
Mass Communication, University of Sunderland

via UK Transfer Degree (Media and Communication)

Here's the BIG Picture

In an age of information overload, the ability to craft compelling narratives and communicate effectively is highly sought after. Whether you're telling stories through journalism, advertising campaigns, documentary filmmaking, or digital content creation, studying media and communication empowers you to make a meaningful impact through storytelling and persuasion. 

IACT’s UKT Media & Communication programme offers a comprehensive curriculum that blends essential theoretical knowledge with practical skills, preparing you for the challenges of the modern world. Taught by a global creative faculty, this programme allows you to spend 2 years at IACT and 1 year in the UK. And that’s not all, you can also choose from a wide range of specialisations, including film, multimedia, journalism, mass communication, public relations, creative writing, and digital culture.  

The BA (Hons) Mass Communication, University of Sunderland is specifically designed to help you develop the skills required to work with current and emerging channels and technologies. You will gain a comprehensive understanding of new media, cultural theory, and popular culture, and their increasing significance in contemporary culture and society, while acquiring new skills using industry-standard equipment..

With this Course, You Will:

  • Gain a comprehensive understanding of new media, cultural theory and popular culture, and their increasing significance in contemporary culture and society
  • Acquire new skills using industry-standard equipment
  • Exposed to a broad spectrum of areas in mass communication including public relations, journalism, advertising, photography, videography and digital media, whilst you develop the skills needed to succeed in the media and communications industry

Why choose University of Sunderland?

The life-changing University of Sunderland is committed to widening participation with their world-leading research, public and private sector collaborations and track-record for providing quality student experiences that result in graduates who are the tomorrow-makers of societies and economies. The University was also shortlisted for University of the Year for 2021, the leading category in the annual THE – Times Higher Education – awards. They were recently named University of the Year for Social Inclusion (The Times and Sunday Times Good University Guide 2021).

How Do I Get In?

  • IACT College Foundation in Media Studies –minimum CGPA 2.0;
  • IACT Diplomas – minimum CGPA 2.0 
  • A-Level – minimum of grade D in 2 subjects 
  • STPM – minimum of grade C in 2 subjects and an average CGPA of 2.0, OR 
  • UEC – minimum of grade B in 5 subjects 
  • SAM, AUSMAT or CPU - 5 subjects with a minimum score of 50%, OR 
  • Matriculation Foundation – minimum CGPA of 2.0
  • Other qualifications recognized by the Ministry of Education Malaysia

English Language Proficiency

  • SPM 1119 (GCE-O Level) – C6 
  • IGCSE English – Minimum Grade C 
  • IELTS – Band 6.0 with a minimum of 5.5 for each component
  • Other approved English tests 

Hello there, welcome to BAC Education!

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COURSE MODULES

Year 1

- Computer Graphics 
- Media and Cultural Studies 
- Media Ethics 
- Media History 
- New Media Studies 
- Photography 
- Print Journalism 
- Public Relations Practices 
- Research Methods 
- Writing for the Media 

Year 2

- Advertising and Marketing Communications 
- Communication in the Globalised World 
- Creative Communication 
- Film Fundamentals 
- Online Marketing 
- Popular Culture 

Year 3

As per the subjects offered by the university in UK/Australia

Elective Modules*

Choose 1 Track

Track 1: Public Relations
- Corporate Communication 
- PR Campaign and Strategies 

Track 2: Journalism
- Convergent Journalism 
- Publication Production 

Track 3: Digital Video Production
- Scriptwriting 
- Video Production 

Track 4: Advertising and Marketing 
- Advertising Campaign Management 
- Cross Cultural Studies for Marketing and Advertising 

Track 5: Digital Marketing
- SEM and SEO 
- Digital Content Marketing 

*Subject to availability 

MPU Modules

- Penghayatan Etika dan Peradaban (Malaysian students) / Bahasa Melayu Komunikasi 2 (international students) 
- Falsafah dan Isu Semasa 
- Bahasa Kebangsaan A / Academic Writing 
- Perlembagaan dan Masyarakat Malaysia 
- Serving our Society (S.O.S) 

Tuition Fees:

Year 1:
RM21,000

Year 2:
RM21,000

Year 3:
As per partner university

International Students:
RM52,000

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