BA (Hons) Social
Media Management

University of Sunderland

Here's the BIG Picture

Nearly every type of business, from established start-ups to global conglomerates like Coca-Cola and Netflix, is utilising social media. The goal of this course is to provide you with the knowledge and expertise you need to become a skilled social media manager and satisfy the growing demand in a variety of industries. As a content provider, you will also discover how to fascinate and grow your audience.  

This 3+0 Social Media Management degree offers hands-on experience in managing social media platforms, creating engaging content, and leveraging analytics for audience understanding. You will cover social media strategies, execution, and effective communication, providing insights into persuasion and content shareability. 

You will graduate from this course with the abilities, know-how, and practical experience needed to pursue a career in communications, social media, and content. 

With this Course, You Will?

  • Gain valuable skills that are highly sought after in today's job market.
  • Have the opportunity to network with industry professionals and potentially secure internships or job opportunities.
  • Explore a variety of job opportunities in industries ranging from entertainment to technology.
  • Get a prestigious British degree ranked 4th in The Best UK Universities of 2024 at a fraction of the cost.
  • Be exposed to project-based learning with practical assessments, with 100% coursework driven.
  • Learn practical skills that are directly applicable to the workplace, such as content creation, analytics interpretation, and campaign management.

    Why choose
    University of Sunderland?

    The life-changing University of Sunderland, ranked top 49 of all universities in the UK in 2024 is committed to widening participation with their world-leading research, public and private sector collaborations and track-record for providing quality student experiences that result in graduates who are the tomorrow-makers of societies and economies. The University was also shortlisted for University of the Year for 2021, the leading category in the annual THE – Times Higher Education – awards. They were also named University of the Year for Social Inclusion (The Times and Sunday Times Good University Guide 2021). 

    How Do I Get In?

    • IACT College Foundation in Media Studies– minimum CGPA 2.0
    • IACT Diplomas – minimum CGPA 2.0
    • A-Level – minimum of grade D in 2 subjects,
    • STPM – minimum of grade C in 2 subjects and an average CGPA of 2.0
    • UEC – minimum of grade B in 5 subjects
    • SAM, AUSMAT or CPU – 5 subjects with a minimum score of 50%
    • Matriculation or Foundation – minimum CGPA of 2.0
    • Other qualifications recognized by the Ministry of Education Malaysia

    English Language Proficiency

    • SPM 1119 (GCE-O) – C
    • IELTS – Band 6.0 with a minimum of 5.5 for each component, AND
    • Applicants must submit a portfolio for assessment and approval 


    Year 1

    - Introduction to Social Media A 
    - Introduction to Social Media B 
    - Essential Media Law and Regulation 
    - Essential Journalism 
    - Popular Culture 
    - Community Engagement 
    - Introduction to PR Theory and Practice 
    - Digital Image Creation for Visual Branding 
    - Research Methodology 

    Year 2

    - Practical PR, Strategy and Theory 
    - Data Analysis and Visualisation 
    - Social Media: Theory and Practice 
    - Ready Player One: Operating within the Streaming Industry 
    - Social Media Marketing 
    - Placement and Practice 

    Year 3

    - Advanced Public Relations 
    - Advanced Community Engagement 
    - Social Media Management Practical Project A 
    - Social Media Management Practical Project B 
    - Branded Content and E-commerce Video 
    - In-company Training 

    Elective Modules*

    Year 2 (Choose any 2) 
    - The Moving Camera 
    - Podcasting
    - Fashion Styling 

    Year 3 (Choose any 2) 
    - Narrative Documentary Podcasting 
    - High End Video Project 
    - Advanced Fashion Styling 

    *Subject to availability  

    MPU Modules

    - Appreciation of Ethics and Civilisation (Malaysian students) / Malay Communication 2 (International students)  
    - Philosophy and Current Issues
    - Serving Our Society
    - National Language A (only for students without credit in SPM BM)  
    - Academic Writing

    Tuition Fees:

    Year 1:


    Year 2: RM22,600

    Year 3: RM22,800

    International Student


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