Diploma in Digital Marketing
University Malaysia of Computer
Science & Engineering (UNIMY)
N/0415/4/0011(PA15302)10/28
Here's the BIG Picture
Our Diploma in Digital Marketing is designed to equip you with the essential knowledge and skills required for a successful career in the dynamic field of digital marketing. This programme integrates foundational business concepts with specialised modules focused on digital marketing strategies and techniques. Through a combination of theoretical learning and practical application, you will develop a strong foundation in marketing principles, digital tools, and analytical skills.
Why Choose This Course At UNIMY?
- You will learn how to develop and execute digital marketing strategies, optimize websites for search engines (SEO), and create and manage social media campaigns
- You will be taught how to design and implement email marketing campaigns, analyse and interpret web analytics data, and how to use online advertising platforms effectively
Why choose UNIMY?
At UNIMY, students will benefit from an exceptional academic experience set within the well-renowned science, technology, and innovation hub. UNIMY’s lecturers are comprised of a diverse group of experts from various industries with specialisations in UNIMY’s eight focus areas. Our ethos of high-quality teaching and learning, leading-edge curriculum, and work readiness skills, combined with a vibrant student experience will be the key to unlocking your true potential. This is where you will gain fundamental knowledge and practical experience, as well as become competent enough to take on the challenges that come with IR 4.0.
How Do I Get In?
- Pass in Sijil Pelajaran Malaysia (SPM) with at least credit in any 3 modules, or any equivalent qualification
- A pass Sijil Tinggi Persekolahan Malaysia (STPM), with a minimum of Grade C (GP 2.0) in any module, or any equivalent qualification
- A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Maqbul
- A pass in Sijil Kemahiran Malaysia (SKM) Level 3 in a related field, and a pass in SPM with a minimum of 1 credit in any module
- Any qualifications equivalent to Certificate (Level 3 Malaysian Qualifications Framework, MQF)
- Other equivalent qualification recognized by the Malaysian Government
English Language Requirements
Local Students
- Pass in English at SPM level
International Students
- MUET: Minimum band 3.5; or
- GCSE: Minimum Pass; or
- IELTS: Minimum Band 5.0;
- or TOEFL iBT: Minimum Score 40;
- or PTE: 47; or
- LINGUASKILL: 154; or
- Any equivalent qualifications recognised by the Malaysian Government (equivalent to CEFR High B1)
** Validity of test results:
- MUET: 5 years
- IELTS, TOEFL, PTE & LINGUASKILL: 2 years
COURSE MODULES
Year 1
- Introduction to Accounting
- Introduction to Economics
- Basic Concepts of Marketing
- Introduction to Digital Marketing
- Design Thinking
- New Venture Creation
- Business Statistics
- Appreciation of Ethics and Civilizations /Malay Communication Language I
- Community Service
- Introduction to Finance
- Introduction to Management
- Management Information System
- Content Marketing
- Search Engine Marketing and Optimization
Year 2
- Operations Management
- Web Design and Development
- Social Media Marketing
- Consumer Behaviour
- Introduction to Business Laws
- Introduction to HRM
- Organisational Behaviour
- Introduction to Advertising
- Marketing Analytics
- Big Data and Emerging Innovation
- Business Mathematics
- Integrity and Anti-Corruption
- Final Year Project
Year 3
- Practical Training
Tuition Fees
|
Malaysian Students |
International Students |
|---|---|
|
RM19,900 |
RM24,900 |
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