IACT College signs
MOA with Dattel
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On 17 August 2022, IACT's School of Digital Marketing and Advertising signed a Memorandum of Agreement (MOA) with Dattel, a company that provides the tools and Consumer Intelligence that allows research and analysis at an unprecedented level of depth, agility and granularity.
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Under this initiative, students of IACT and Veritas University who are taking Consumer Research modules will be granted access to Dattel’s Voyager system which allows them to now use up-to-date and industry standard consumer intelligence and analytics for their assignments.
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With Dattel as IACT's Education Partner, students will be able to grasp a better understanding, and equip themselves with the right skillsets needed before they set forth into the industry.
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With Dattel's Voyager system, students will be introduced to consumer and market trends, integrating AI-generated proposals for messaging, and possible digital media selections to enhance the productivity and effectiveness of campaigns.
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Through this collaboration Dattel will provide access worth RM3,650,000 for our academics and students to use, for the sole purpose of enhancing project based pedagogies applied by the college.
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