The Professional Certificate in Modern Advertising (2024 edition)
Recently concluding its highly anticipated Professional Certificate courses, IACT College offered participants an in-depth understanding of Modern Advertising and Digital Content Creation.
Held from the 8th of January and ending on the 12th of January, the sessions were conducted via Microsoft Teams and provided each participant with a comprehensive learning experience, delving into the dynamic fields of advertising and digital content creation.
The Distinguished Instructors
The Modern Advertising course covered a spectrum of principles, including the widely recognized SMILE (Simple, Memorable, Impactful, Long-lasting, and Emotional) and KISS (Keep It Simple, Stupid) methodologies.
With these rather amusingly named methodologies, the participants learnt how these principles served as a foundation for students to understand and implement effective advertising strategies across various mediums.
In contrast, the Digital Content Creation course offered participants a journey from concept to market, emphasizing the creation of visually appealing and engaging content. The interactive sessions provided a platform for students to unleash their creativity and gain practical skills in developing content tailored for today's digital landscape.
One of the key highlights of both courses was the positive and interactive engagement between the instructors and the students. Mr. Kins Lee and Mr. Kendrick Ng fostered a conducive learning environment, encouraging questions, discussions, and hands-on activities.
Engaging and Enriching
One of the key highlights of both courses was the positive and interactive engagement between the instructors and the students. Kins Lee and Kendrick Ng fostered a conducive learning environment, encouraging questions, discussions, and hands-on activities.
The instructors wonderfully crafted a blend of theoretical knowledge, practical application, and real-world insights from seasoned professionals created a dynamic learning atmosphere.
The inclusion of business-focused methods with real-world examples from various industries was particularly valued by the participants, and how could they not be? The courses went beyond theoretical concepts, offering practical applications that align with the current demands of the advertising and digital content creation industries.
This, plus the expertly led courses provided a well-rounded and enriching experience for the motivated group of students.
Courses and programmes like these continue to prove IACT College's continuous effort to play a pivotal role in shaping the next generation of advertising and digital media professionals. Not only is IACT continuing to equip these students with the right skills, they are also providing the connections and modern knowledge to embark on their professional journeys.