IACT Shines at the 2024 MDA Young Achievers Awards Ceremony

Cheers to Winning!

The Malaysian Digital Association (MDA) Young Achievers Challenge is a prestigious programme designed to provide a dynamic platform for students to showcase their talents, apply their knowledge, and tackle real-world challenges in artificial intelligence (A.I.), digital advertising, and marketing.

This initiative offers budding professionals the opportunity to present their innovative ideas to industry leaders, fostering a competitive yet supportive environment for growth and learning and as an institution, we are thrilled to announce that our talented students from the University of Sunderland’s BA (Hons) Advertising & Design Programme were shortlisted for the final presentation of their groundbreaking idea to a distinguished panel of judges from the industry.

Their hard work, creativity, and dedication culminated in a remarkable achievement.

Innovative Winners

Held at the Connexion Conference & Event Centre - Nexus Bangsar South, Yong Kye Hsuen, Libeline Stephanie Dwi Kodjio and Shanelle Lai Mei Kin proudly took home the Bronze Award at the Malaysian Digital Association’s Young Achievers Programme. This achievement is nothing but a testament to their innovative thinking and relentless effort in pushing the boundaries of digital advertising and marketing.

And this success would not have been possible without the unwavering support and mentorship from the School of Digital Design and Arts (IACT).

A special thanks go out to the supervising lecturers, Ms. Nicola Wong, Ms. Elyena Aziz, and Mr. Radhi Ihsanuddin, whose guidance and encouragement were instrumental in the students’ journey to excellence.

We congratulate these students and their lecturers on this outstanding achievement! Their success at the MDA Young Achievers Awards Ceremony is a proud moment for all who played a part in making this a reality..