Is Broadcasting Still Relevant in a TikTok World? 

You might be wondering: in an age ruled by TikTok, Instagram Reels and short, snappy videos, is traditional broadcasting still worth your attention? The short answer is yes — absolutely. Even as social media evolves at lightning speed, broadcasting remains a powerful, credible and influential medium. And studying broadcasting and film today could give you an edge that many digital-only creators don’t have. 

Here’s why broadcasting still matters, and why IACT College’s Diploma in Broadcasting & Film may be the perfect starting point for your media journey. 

Broadcasting vs TikTok: Different Strengths, Complementary Roles 

Broadcasting offers structure, credibility and reach 

Broadcast TV and radio deliver curated, high-quality content to large audiences. These formats are trusted, editorially guided and professionally produced. While TikTok thrives on spontaneity and virality, it rarely offers the same depth, discipline or production value that broadcasting does. For news, documentaries, long-form storytelling and polished entertainment, broadcasting still stands firm. 

Short-form content is powerful, but it’s not everything 

Short-form videos dominate online engagement, but they aren’t built for all purposes. When you want rich narratives, cinematic visuals or meaningful storytelling, you’ll find that the brevity of short-form content simply isn’t enough. Long-form content, feature productions and broadcast-quality work continue to hold cultural and commercial value. 

The lines are blurring, and that’s where you thrive 

Broadcasting isn’t old-fashioned; it’s evolving. Today’s broadcasters integrate digital platforms, streaming services and on-demand content. If you have strong broadcasting fundamentals and digital media fluency, you become highly adaptable, able to create content that works on TV, film, streaming platforms and social media all at once. 

Why a Diploma in Broadcasting & Film at IACT Makes Perfect Sense 

When you enroll for the Diploma in Broadcasting & Film at IACT College, you gain hands-on experience that aligns with the current media landscape. 

Here’s how the programme prepares you for a career:

Video Production & Advanced Video Production 

You learn to shoot, light, frame and edit through all stages of production. These skills apply to everything — television, documentaries, commercials, YouTube videos and even short-form social content. 

Scriptwriting for TV & Idea Conceptualisation 

Great storytelling never goes out of style. Mastering structure, narrative and script development gives you a major advantage in a saturated digital market. 

Studio Production & Production Management 

From multi-camera setups to live broadcasts, you gain technical and managerial skills essential for TV, film, live streaming and digital productions. 

New Media Applications & Integrated Media Projects 

These modules show how IACT keeps its syllabus current, blending traditional broadcasting with the demands of digital platforms and multimedia content creation. 

Digital Audio Production, Mass Communication & Media Theory 

By understanding how media influences audiences, you become a creator who can produce content responsibly, strategically and impactfully, something many short-form creators overlook. 

By mastering these competencies, you won’t just be another trend-chaser. You become a versatile media professional capable of producing content that is visually stunning, narratively strong and broadcast-ready. 

Your Career Options — Across Broadcast, Film, Streaming and Digital 

With a qualification in Broadcasting and Film, you open doors to careers such as: 

• Film / TV Producer or Director 
• Cinematographer / Video Editor / Broadcast Technician 
• Digital Content Creator / Multimedia Producer 
• Scriptwriter / Screenwriter 
• Broadcast or Media Planner and Manager, and more

Your skills remain in demand whether you choose traditional media, streaming platforms, digital agencies or hybrid content roles. 

Progress to Something Bigger: The BA (Hons) Film Production (3+0), University of Sunderland 

One of the biggest advantages of studying the Diploma in Broadcasting & Film at IACT is the clear, structured pathway to further your studies. 

After completing the diploma, you can seamlessly progress onto the:  

Entirely completed in Malaysia, this degree allows you to: 

• Deepen your filmmaking, directing, producing and cinematography skills 
• Build an industry-ready portfolio with high-quality film projects
• Use advanced equipment, professional production studios and industry-standard workflows
• Learn from experienced film practitioners 
• Graduate with an internationally recognised UK degree — without leaving the country 

It’s the perfect next step if you want to pursue a career in film, television, streaming platforms, advertising or media production at a global level. 

In a TikTok-First World, Broadcasting Still Matters

Here’s why you should care: 

Quality still triumphs over quantity 

While social media is flooded with quick clips, audiences still crave meaningful stories. Well-trained, broadcast-savvy creators stand out. 

You become adaptable 

With skills in both broadcasting and digital media, you’re equipped for TV, streaming, social platforms and hybrid formats. 

Professionalism sets you apart 

Broadcasting teaches ethics, standards, production planning and technical discipline — qualities that elevate your digital content as well. 

Your stories gain longevity 

Broadcasts, films and documentaries create lasting cultural impact, unlike fleeting viral posts. 

You build future-proof skills 

Media will keep evolving — but storytelling, cinematography, audio production and editing will always be valuable. 

In a world obsessed with instant content, traditional broadcasting remains the foundation of quality media production. It teaches you the craft, discipline and technical mastery that differentiate exceptional creators from ordinary ones. 

If you’re passionate about storytelling, excellence and long-lasting impact, broadcasting and film offer you a creative, credible and enduring path forward. 

References 

https://www.iact.edu.my/courses/diploma-in-broadcasting-film/ 
https://www.iact.edu.my/iact/ba-hons-film-production-university-of-sunderland-30/?