COURSE MODULES

Year 1

Principles of Management
This module introduces you to the theory, techniques, and application of management principles on planning, organising, leading, and controlling. You will also earn a microcredential from the University of California, Irvine via Coursera for Campus.

Marketing Management
This module introduces you to aspects of advertising, promotions, public relations, and sales. You will also earn a microcredential from the University of Illinois at Urbana-Champaign via Coursera for Campus.

Economics
In this module, you will learn about basic tools of micro and macroeconomic analysis and understand the behaviour of households, firms, and government. You will also earn a microcredential from the University of Pennsylvania via Coursera for Campus.

Business Statistics
This core module is designed to introduce you to basic statistics concepts and methods common in business applications. You will also earn a microcredential from John Hopkins University via Coursera for Campus.

Human Resource Management
This module covers the role of the human resource professional as a strategic partner in managing modern organisations. You will also earn a microcredential from University of Minnesota via Coursera for Campus.

Business Accounting
This module equips you with the ability to prepare and present financial statements for limited companies to comply with accounting standards.

Business Analytics
This module introduces you to the managerial statistical tools in descriptive analytics and predictive analytics, including regression. You will also earn a microcredential from the University of Amsterdam via Coursera for Campus.

Organisational Behaviour
This module introduces you to the study of individuals, groups and organisational behaviour and the impact of individuals, groups, organisations, and society in creating, shaping and controlling behaviour. You will earn a microcredential from Macquarie University via Coursera for Campus.

Digital Transformation
This module will teach you Digital Transformation through business strategy. You will also earn a microcredential from the University at Buffalo & The State University of New York via Coursera for Campus.

MPU Modules

Penghayatan Etika dan Peradaban (Malaysian students)

This module will provide you a true understanding of the concept of ethical appreciation, especially in complying with the National Principles (Rukun Negara), government policies, unity efforts and national development. In this module, you will also be enlightened on Malaysian history before and after its independence, and efforts undertaken in building the nation's civilisation.

Bahasa Melayu Komunikasi 2 (International students)

This module helps you communicate effectively in a formal/informal setting, building your confidence as you hone your interaction skills in the national language.

Falsafah dan Isu Semasa

This module covers the relation between philosophy, the National education Philosophy and the National Principles of Malaysia (Rukun Negara).

Year 2

Financial Management
This module introduces you to financial management, with an emphasis on the major decisions made by the financial executive of an organisation. You will also earn a microcredential from McMaster University via Coursera for Campus.

Entrepreneurship
Through this course, you will hone important entrepreneurial skills, including how to scale up a company, boost creativity, and manage new product development among others.

Digital Strategy
This module gives you the knowledge and skills you need to develop, implement, and manage an e-strategy for an organisation to ensure it retains its competitive advantage in a global market. You will also earn a microcredential from Lund University via Coursera for Campus.

Business Law
This module will help you develop a wider perspective on both the business and regulatory landscapes. It draws on a variety of legal disciplines, including contract law, tort law, and employment law.

Project Management
This module provides you with a systematic and thorough introduction to all aspects of project management and underlines the importance of understanding the relation between projects and the strategic goals of the organisation. You will also earn a microcredential from University of California, Irvine via Coursera for Campus.

Strategic Management
This module will help you craft effective responses to the challenges posed by increasingly dynamic, volatile, uncertain, complex, and ambiguous environmental conditions in contemporary global economies. You will also earn a microcredential from the University of London via Coursera for Campus.

Digital Marketing
This module introduces you to the core principles and purpose of digital marketing. You will also earn a microcredential from the University of Illinois at Urbana-Champaign via Coursera for Campus.

Operations Management
This module provides you with a broad understanding and knowledge of several operations management concepts, including operations strategy, process design, forecasting, inventory management, scheduling and quality management. You will also earn a microcredential from the University of Illinois at Urbana-Champaign via Coursera for Campus.

Elective 1*

Elective 2*

Electives*

Specialisation: Accounting 

Management Accounting
This module introduces you to the business concepts and methods used to report managerial performance information to internal users and managers to assist in making sound business decisions in managing the firm. You will also earn a microcredential from the University of Illinois at Urbana-Champaign via Coursera for Campus.

Big Data
Big data is changing the way how businesses operate today. You will learn the tools and analytical methods to effectively use data for decision-making. You will also earn a microcredential from Yonsei University via Coursera for Campus.

Specialisation: Digital Marketing

International Marketing & Strategy
This subject introduces you to marketing environment and buying behavior by exploring the strategic marketing planning process, the process of developing the marketing plans and illustrates how market data can be structured.
You will also earn a microcredential from Yonsei University.

E-Commerce
You will learn how to set up an online store, manage inventory, and process payments. Additionally, you will explore strategies for driving traffic to your website and increasing sales through digital marketing techniques.

Specialisation: Digital Transformation

Big Data
Big data is changing the way how businesses operate today. You will learn the tools and analytical methods to effectively use data for decision-making. You will also earn a microcredential from Yonsei University via Coursera for Campus.

Financial Technology 
This module aims to familiarise you with a wide range of financial technologies, as well as how you can utilise and adapt them into your career.