Why Study

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Elon Musk, Bill Gates, Steve Jobs, Oprah Winfrey, Indra Nooyi, Richard Branson, Tony Fernandes, Jack Ma – these household names have many things in common. They are innovators, creators, visionaries but most importantly, they rule the world of business. Elon Musk sways markets with mere twitter polls, Oprah Winfrey can sell anything she puts her name on, and Tony Fernandes has revolutionised the aviation industry in Asia. But they did not amass this sheer market power overnight – it was meticulously curated over years of dedication, hard work and the strongest sense of business acumen. Would you like to join their ranks? 

It may appear as if anyone can be an entrepreneur or business owner but let’s pause for a second and take a quick look around the world we live in today.

When the Covid-19 pandemic first hit the world two years ago, many businesses had to shut down, companies’ stock market valuations took a massive hit, and millions of employees were retrenched.

Business, as we know it, has changed beyond our imaginations, and aspiring innovators and visionaries, such as yourself, should be equipped with relevant skills and knowledge to navigate through this new normal in the world of business. 

When you pursue a degree or postgraduate course in business, you are building marketable knowledge. You will be taught to focus on key areas such as communications, marketing, accounting and finance and business management, amongst others. You will also develop critical and analytical thinking skills, a key necessity for any career across a multitude of industries.

By the end of your studies, you would have mastered all the elements that underpin a corporation or enterprise within the public and private sectors, turning you into a highly employable business graduate.   

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An organised and well-structured management is critical to the success of any corporation or company. Business owners and CEOs are constantly on the lookout for highly-skilled individuals who are able to manage and respond to challenges and rapid developments.

Studying business will enable you to harness relevant management skills which include problem-solving, leadership, organisation, adaptability and ethical strategies. Combined with real-world experience, these skills will make you an invaluable asset to any workplace. In fact, with these qualities, you could even become your own boss by starting your very own business venture!

And the most important reason..

Business is everywhere – marketing firms, educational institutions, the food and beverage industry, roboinvestors - almost every segment of work involves some form of business.

As such, a Degree or Master in business administration will help you chart a successful path in any field.

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The skills and knowledge acquired will help you develop a strong sense of business acumen, increasing your chances of employment, not only in Malaysia, but worldwide.

This background in business will open doors to careers in a variety of disciplines. The vast bank of knowledge and skills you will acquire enhances your career mobility and earning propensity.

If you wish to join the ranks of these entrepreneurs who have changed the very course of our evolution, then you will need to inculcate entrepreneurial skills.

Entrepreneurs must have the ability and readiness to develop, organise and run a business enterprise in the face of adversities and challenges. They also need to be creative and imaginative when making decisions and planning for the future. Preparing students for entrepreneurship is a central aspect of any business studies curriculum. 

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Essentially, whether your goal is to level-up your career, switch industries, start a new venture or become the next Elon Musk or Bill Gates, studying business will surely help you on your way. You will learn to challenge traditions, disrupt the status quo, and be prepared for a multitude of career options across the globe, whilst mastering the latest in business concepts and leveraging cutting edge trends in technology.