Awarded by:
UNIMY
Duration:
2 years 3 months
Pathway:
Pre-U
Programme
Study mode:
Blended Learning
Intakes:
February, May & September
Assessments:
Coursework & Exams
The UNIMY Advantage
Your Future in Digital Marketing Starts Here.
Discover what sets our Diploma apart.
Hands-On Digital Marketing Mastery
Work on real-world marketing campaigns across platforms like Google, Meta, LinkedIn, and TikTok – gaining practical skills in content creation, SEO, SEM, social media, and analytics.
Learn from Digital Marketing Experts
Our faculty are active practitioners, agency specialists, and brand consultants who bring real industry insights into every project and lesson.
Industry Partnerships That Launch Careers
Gain internship, networking, and project opportunities through collaborations with leading digital agencies, tech companies, and media partners – even before you graduate
Earn Microcredentials from Global Tech Leaders
Boost your diploma with professional certifications from Google, Meta, HubSpot, and more – at no extra cost.
Earn Microcredentials from the WORLD'S BEST UNIVERSITIES & INDUSTRY GIANTS
COURSE MODULES
- Introduction to Accounting
- Introduction to Economics
- Basic Concepts of Marketing
- Introduction to Digital Marketing
- Design Thinking
- New Venture Creation
- Business Statistics
- Appreciation of Ethics and Civilization
- Malay Language Communication I
- Community Service
- Introduction to Finance
- Introduction to Management
- Management Information System
- Content Marketing
- Search Engine Marketing and Optimization
- Operations Management
- Web Design and Development
- Social Media Marketing
- Consumer Behaviour
- Introduction to Business Laws
- Introduction to HRM
- Organisational Behaviour
- Introduction to Advertising
- Marketing Analytics
- Big Data and Emerging Innovation
- Business Mathematics
- Integrity and Anti-Corruption
- Final Year Project
- Practical Training
Our IT Education Partners
The Fastest & Smartest Way
to a Digital Marketing Career
-
Start Here
- SPM
- O-Level
- (or equivalent)
-
- Diploma in Digital Marketing
-
- Bachelor of Multimedia (Interactive Media) with Honours
-
- Master of Science in Engineering
- Master in Computing
- Doctor of Philosophy in Engineering
Career Opportunities
As digital marketing becomes essential across all industries, the demand for skilled marketers continues to grow. This diploma prepares you for dynamic roles in Malaysia’s and the world’s fast-evolving digital economy.
- Social Media Specialist
- Create and manage a company’s social media presence, engage with audiences, and run targeted campaigns to build brand awareness and loyalty.
- SEO/SEM Specialist
- Optimise websites for better search engine visibility (SEO) and manage paid advertising campaigns (SEM) to drive online traffic and conversions.
- Digital Marketing Executive
- Assist in planning and executing digital marketing strategies across multiple platforms including social media, websites, email, and online ads.
- Content Marketing Specialist
- Develop valuable content such as blog posts, videos, and articles to attract, engage, and retain a clearly defined target audience.
- Email Marketing Specialist
- Design and implement email marketing campaigns that nurture leads, promote products, and drive customer engagement.
- Performance Marketing Analyst
- Analyse digital campaign performance data across paid media channels to optimise results and maximise ROI.
- Digital Campaign Strategist
- Plan, coordinate, and manage digital advertising campaigns across various channels to achieve marketing objectives and brand goals.
About The Course
HOW DO I GET IN?
- Pass SPM with at least credit in any 3 modules, and a pass in English; or
- Pass STPM), with a minimum of Grade C (GP 2.0) in any module, and a pass in English; or
- Other equivalent qualification recognised by the Malaysian Government
*Trial Examination/Forecast results are accepted
Programme Fees
Examination Structure of The Programme
50% Coursework
Include assignments, quizzes, projects, and presentation.
50% Final Exam
Written assestments to evaluate theoretical understanding.
Relevance of Subjects Offered According to Fields
For those who want to pursue:
Digital Marketing / Social Media Marketing / Web Analytics
- Digital Marketing Strategies
- SEO & SEM
- Social Media Campaigns
- Content Creation & Branding
- Email Marketing
- Web Analytics
Business & Marketing
- Marketing Fundamentals
- Consumer Behaviour
- Digital Marketing Strategies
- Entrepreneurship
- Business Communication
Progression Pathways
Progression: Upon completing this diploma, you can progress to UNIMY’s degree programmes, such as
Veritas University College
- Bachelor of Communication (Hons) Branding & Digital Marketing
- BA (Hons) Business Administration (Conventional/ODL)
- BBA (Hons) Digital Transformation (ODL)
UNIMY
- Bachelor of Multimedia (Interactive Media) with Honours
- Bachelor in Business Administration (Management Information Systems)
FAQs
about the Diploma in Digital Marketing
If you want to build a career in digital marketing, social media, or online advertising but need a strong foundation before pursuing a degree, then this diploma is ideal for you.
Yes, this programme is designed for beginners and covers fundamental digital marketing concepts from scratch.
You can move on to degree programmes in marketing, business, or digital media, leading to careers in digital marketing, content creation, SEO, social media management, and analytics.
Yes, you can apply for PTPTN, scholarships, or flexible payment plans offered by UNIMY.
A mix of lectures, hands-on labs, group projects, and industry-related assignments to prepare you for real-world applications in digital marketing.
You should have your SPM/IGCSE or equivalent academic transcripts, identification documents, and proof of English language proficiency (if required). Additional documents may be needed depending on the application process.
Yes, UNIMY provides flexible payment plans, allowing you to pay your tuition fees in installments. Contact us for more details.
