Gen AI for
Performance & Digital
Marketing
Turn Data into Decisions. Turn AI Into Results.
Marketing has changed.
It’s no longer just about creativity — it’s about precision, speed, automation and performance.
Awarded by:
IACT, HRDA & Coursera
Duration:
2 Days
Study mode:
Face-to-Face
Intakes:
Check with Us
Location:
BAC Flagship Campus
Course Structure & Overview
The Gen AI for Performance & Digital Marketing programme is an intensive, hands-on course designed for marketers, business leaders, entrepreneurs and digital professionals who want to master AI-driven performance strategies and dominate today’s data-powered landscape.
In just a few days, you will learn how to use cutting-edge generative AI tools to plan, create, automate, optimise and scale high-performing digital campaigns — faster and smarter than ever before.
This isn’t theory. This is execution.
And by the end of it, you won’t just use AI. You’ll deploy it strategically for measurable growth.
The IACT Advantage
Industry-Relevant from Day One
Learn by Doing
Innovative Block Teaching Model
Global Exposure
At IACT, You learn within a dynamic ecosystem built around media, communication and digital transformation. Through real-world case studies, industry trainers and applied workshops, you develop skills that are immediately relevant to today’s performance-driven marketing landscape.
You don’t just understand digital marketing trends. You learn how to lead them.
Earn Microcredentials from the
WORLD’S BEST UNIVERSITIES
& INDUSTRY GIANTS
Learn in Cutting-Edge Labs & Smart Classrooms
Train like a tech professional in industry-grade computer labs and smart classrooms equipped with the latest cybersecurity tools, software, and simulation environments, giving you the edge from day one.
Learn in Cutting-Edge
Labs & Smart Classrooms
Train like a tech professional in industry-grade computer labsand smart classrooms equipped with the latest cybersecurity tools, software, and simulation environments, giving you the edge from day one.
COURSE MODULES
- Module 1: Funnel Mapping
- Module 2: Search & Social Variants at Scale
- Module 3: Landing Page Hero & Offer Blocks
- Module 4: CRM & Lifecycle Nurtures
- Module 5: UTM & Tracking Plan (Beginner-Safe)
- Module 6: QA & Human Review
- Module 7: First-Pass Analysis with AI (No Code)
- Module 8: Test Design 101
The Fastest & Smartest Way
to a IT Career
-
Start Here
- SPM
- O-Level
- (or equivalent)
-
- Foundation in Computing & Engineering (FCE)
-
- Bachelor of Computer Science (hons)
- Bachelor of Software Engineering (Hons)
-
- Master in Computing
- Doctor of Philosophy in Computing
Why This Programme Changes Everything
Master AI-Powered Performance Marketing
Learn to integrate AI into:
- Paid advertising strategy
- Social media growth
- Campaign ideation and scaling
- Creative testing and optimisation
- Conversion-driven copywriting
- Marketing automation workflows
You move from manual marketer to AI-augmented performance leader.
Future-Proof Your Career
AI is reframing digital marketing, advertising, media, e-commerce and corporate communications.
With this certification, you position yourself ahead of the curve in roles such as:
- Performance Marketing Manager
- Digital Marketing Strategist
- AI Marketing Specialist
- Growth Marketing Lead
- Social Media Performance Manager
- Marketing Automation Specialist
- Brand & Campaign Manager
- Entrepreneur / E-commerce Founder
- Corporate Digital Communications Manager
The creators who thrive tomorrow are those who understand AI today.
ABOUT THE COURSE
- Awarded By: IACT, HRDA & Coursera
- Mode of Study: Face-to-Face
- Duration: 2 Days
- Location: BAC Flagship Campus
*excluding 8% SST
Examination Structure
The University of London programme follows a 3+0 structure, consisting of three academic levels: Level 4, 5, and 6 (Year 1, 2, and 3). You will typically complete four subjects per year, totaling 12 law subjects to qualify for certification. While the standard duration is three years, you have up to seven years to complete the programme.
Eligibility for the Certificate of Legal Practice and the UK Bar Course depends on the latest requirements outlined by LPQB and the UK Bar. Assessments are primarily written exams, usually accounting for 100% of the module grade. Some modules may include multiple-choice questions or a combination of assessment formats.
Exams are typically three hours long and conducted in a closed-book format unless stated otherwise. The grading system ranges from First-Class (70% and above) to Fail (below 40%), with resit opportunities available in the October exam session.
Who is This For?
This programme is ideal for:
- Marketing and communications professionals
- Performance marketers and media buyers
- Entrepreneurs and business owners
- Social media managers
- Corporate teams seeking digital upskilling
- Graduates looking to stand out
- Anyone who wants to leverage AI for measurable business growth
If your work involves digital presence, campaigns, content or customer acquisition — this course is for you.
Why Now?
AI is not a future trend. It is today’s competitive advantage.
Brands that fail to integrate AI into their marketing workflows will fall behind in speed, efficiency and data intelligence.
The real question is: Will you compete against AI or collaborate with it to outperform your competition?
This programme empowers you to stay relevant, agile and in demand in a digital economy that rewards innovation, speed and measurable results.
Ready to Outperform?
If you’re ready to:
- Multiply your productivity
- Increase your campaign performance
- Automate smarter
- Think strategically
- And lead in an AI-powered marketing world
Then this is your moment.
Create smarter. Measure better. Perform stronger.