Google Digital
Marketing &
E-Commerce
Turn Clicks into Customers. Turn Data into Decisions.
Digital marketing is no longer optional — it’s essential.
Awarded by:
IACT, HRDA & Coursera
Duration:
2 Days
Study mode:
Face-to-Face
Intakes:
Check with Us
Location:
BAC Flagship Campus
Course Structure
& Overview
The demand for digital marketing and e-commerce professionals is growing at an unprecedented rate. By 2030, millions of new digital marketing roles will be created globally, and professionals with digital skills can earn significantly higher salaries.
This Google-certified programme equips you with the practical skills, tools and confidence to thrive in today’s fast-moving digital economy — even if you have no prior experience.
In just 2 intensive, hands-on days, you’ll gain real-world, job-ready expertise in digital marketing and e-commerce strategy.
This isn’t just theory. This is execution.
The IACT Advantage
Industry-Relevant from Day One
Learn by Doing
Innovative Block Teaching Model
Global Exposure
At IACT, you learn within a creative communication ecosystem that blends strategy, media and digital transformation.
Earn Microcredentials from the
WORLD’S BEST UNIVERSITIES
& INDUSTRY GIANTS
Learn in Cutting-Edge Labs & Smart Classrooms
Train like a tech professional in industry-grade computer labs and smart classrooms equipped with the latest cybersecurity tools, software, and simulation environments, giving you the edge from day one.
Learn in Cutting-Edge
Labs & Smart Classrooms
Train like a tech professional in industry-grade computer labsand smart classrooms equipped with the latest cybersecurity tools, software, and simulation environments, giving you the edge from day one.
COURSE MODULES
- Module 1: Foundations of Digital Marketing & E-commerce
- Module 2: The Customer Journey & the Marketing Funnel
- Module 3: Digital Marketing & E-commerce Strategy
- Module 4: Introduction to Success Metrics
- Module 5: Digital Marketing Channels (Google Ads)
- Module 6: Social Media Marketing
- Module 7: Introduction to Marketing Analytics and Measurement
- Module 8: Use of Google Analytics
- Digital Marketing Channels Google Ads)
- Social Media Marketing
- Introduction to Marketing Analytics and Measurement
- Use of Google Analytics
Why This Programme Changes Everything
Master AI-Powered Performance Marketing
Learn to integrate AI into:
- Paid advertising strategy
- Social media growth
- Campaign ideation and scaling
- Creative testing and optimisation
- Conversion-driven copywriting
- Marketing automation workflows
You move from manual marketer to AI-augmented performance leader.
Gain Hands-On Experience with Industry Tools
Throughout the programme, you will work with tools used by top digital teams, including:
- Google Ads
- Google Analytics
- Canva
You will also build elements of a practical portfolio, such as:
- Customer personas
- Social media calendars
- Performance analysis frameworks
You don’t just create campaigns.
You build scalable marketing engines.
Future-Proof Your Career
With this certification, you position yourself ahead of the curve in roles such as:
- Digital Marketing Executive
- Performance Marketing Specialist
- E-Commerce Executive
- Social Media Strategist
- Marketing Analyst
- Growth Marketing Executive
- Campaign Manager
- Entrepreneur or E-Commerce Founder
Digital marketing skills are transferable across industries — from education and tech to retail, media, finance and beyond.
In a world powered by data and digital experiences, your expertise becomes indispensable.
ABOUT THE COURSE
- Awarded By: IACT, HRDA & Coursera
- Mode of Study: Face-to-Face
- Duration: 2 Days
- Location: BAC Flagship Campus
*excluding 8% SST
Who is This For?
This programme is ideal for:
- Graduates seeking in-demand digital skills
- Marketing and communications professionals
- Entrepreneurs and business owners
- Career switchers entering the digital space
- Corporate teams looking to upskill
- Anyone ready to future-proof their career
If your work involves digital presence, campaigns, content or customer acquisition — this course is for you.
Why Now?
Digital transformation is accelerating.
Businesses that understand data outperform those that don’t.
Brands that measure succeed.
Professionals who can interpret analytics are in demand.
The question is no longer whether digital marketing matters.
It’s whether you’re equipped to compete.
Ready to Launch Your Digital Career?
If you’re ready to:
- Build in-demand digital skills
- Understand performance marketing
- Gain a Google-recognised certification
- Increase your career mobility
- Stand out in a competitive job market
Then this is your moment.
Create smarter.
Measure better.
Perform stronger.