University of
Canberra
R/0323/6/0029(FA9236)02/29
Create the Future of Media — From Malaysia to Australia
Imagine starting your degree in Malaysia and graduating in Australia with a globally recognised qualification from one of the country’s leading modern universities.
Awarded by:
University of Canberra
Duration:
3 Years (2+1)
Pathway:
Pre-U
Study mode:
Full time
Intakes:
February, June & September
Assessments:
Coursework & Exams
Course Structure
& Overview
- Bachelor of Communication and Media (Corporate and Public Communication)
- Bachelor of Communication and Media (Marketing Communication)
- Bachelor of Arts (Digital Media)
With IACT’s UK Transfer Degree Programme (2+1), you complete 1.5 years or 3 semesters at the University of Canberra for a Bachelor’s degree — a university ranked #1 in Canberra for graduate full-time employment and teaching quality according to the Good Universities Guide.
This isn’t just a degree. It’s your gateway into the global media, communication and digital industries.
Why the University of Canberra?
The University of Canberra is known for one thing above all else: career-focused education.
UC combines academic excellence with real-world industry integration — meaning everything you study is aligned with how media and communication work today.
You benefit from:
✔ Strong industry partnerships across government, agencies and private organisations
✔ A powerful Work Integrated Learning focus
✔ Internship opportunities embedded into the degree
✔ A campus located in Australia’s capital city
✔ Consistently strong graduate employment outcomes
Canberra itself offers a safe, vibrant and affordable student lifestyle — positioned in the heart of Australia’s east coast, making it the perfect base to explore the country while you study.
And UC graduates?
They consistently earn some of the highest average incomes in Australia.
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The IACT + UC Advantage
Your Journey Begins Here.
Start Strong at IACT
Your foundation is built at one of Malaysia’s most established creative communication colleges. You develop core skills in storytelling, production, strategy and media analysis before transferring abroad with confidence.
Industry-Driven Curriculum
From advertising and public relations to digital media production and social media strategy, your modules reflect the evolving demands of the media landscape.
You don’t just learn about media — you practise it.
Learn by Creating
You will: produce digital content, develop campaign strategies, shoot and edit visual media, analyse audience behaviour, pitch ideas, build real-world portfolios
Employers don’t just want graduates. They want doers. Problem-solvers. Creators. Strategists. That’s who you become.
Work Integrated Learning
UC places strong emphasis on hands-on industry experience. Internships are embedded into the course, allowing you to build networks across: PR agencies, marketing firms, government departments, media organisations, non-profits, creative studios
By the time you graduate, you won’t just have a degree — you’ll have experience.
Graduate Globally
Complete your final year in Australia and graduate with a University of Canberra qualification recognised internationally.
Your career doesn’t have borders. Neither should your degree.
Earn Microcredentials from the
WORLD’S BEST UNIVERSITIES
& INDUSTRY GIANTS
Learn in Cutting-Edge Labs & Smart Classrooms
Train like a tech professional in industry-grade computer labs and smart classrooms equipped with the latest cybersecurity tools, software, and simulation environments, giving you the edge from day one.
Learn in Cutting-Edge
Labs & Smart Classrooms
Train like a tech professional in industry-grade computer labsand smart classrooms equipped with the latest cybersecurity tools, software, and simulation environments, giving you the edge from day one.
COURSE MODULES
- Advertising and Marketing Communications
- Computer Graphics
- Media History
- New Media Studies
- Photography
- Film Fundamentals
- Media Ethics
- Motion Graphics
- Print Journalism
- Public Relations Practices
- Communication in the Globalised World
- Creative Communication
- Online Marketing
- Popular Culture
- Writing for the Media
- Introduction to Social Media A
- Research Methods
- As per modules offered at University of Canberra
(Choose 1 Track) *
Track 1 – Public Relations
- Corporate Communication
- PR Campaign and Strategies
Track 2 – Digital Journalism
- Convergent Journalism
- Publication Production
Track 3 – Digital Video Production
- Scriptwriting
- Video Production
Track 4 – Digital Advertising & Marketing
- Advertising Campaign Management
- Cross Cultural Studies for Marketing and Advertising
Track 5 – Digital Marketing
- SEM and SEO
- Digital Content Marketing
Track 6 – Social Media Management
- Introduction to Social Media B
- Community Engagement
Track 7 – Digital Design
- Drawing Techniques
- Design Theory
*Subject to availability
- Appreciation of Ethics and Civilisation (Malaysian Students) / Malay Communication 2 (International Students)
- Philosophy and Current Issues
- Integrity and Anti-Corruption
- Serving our Society (S.O.S)
- National Language A (for students without Credit in Bahasa Melayu (SPM))
Career Opportunities
A University of Canberra Media & Communication degree equips you with both creative and strategic capabilities — making you valuable across industries.
- Brand Strategist
- Curate how brands are positioned in competitive markets. Conduct consumer research, define brand voice, craft messaging frameworks and build long-term brand equity across digital and offline channels.
- Broadcast Presenter / Media Host
- Front television, radio, podcast or digital productions. Engage audiences through compelling storytelling, interviews and live programming.
- Social Media Manager
- Oversee multi-platform social strategies, build online communities, manage influencer collaborations and translate analytics into growth-focused content decisions.
- Advertising Account Executive
- Act as the bridge between clients and creative teams. Manage campaign timelines, budgets and performance while ensuring creative output aligns with strategic objectives.
- Event & Experiential Marketing Manager
- Design immersive brand experiences, corporate events and public activations that connect audiences to organisations in meaningful ways.
- Communications & Sustainability Officer
- Lead ESG and sustainability communications, helping organisations communicate responsibly and transparently in today’s socially conscious landscape.
- Media Researcher / Audience Insights Specialist
- Analyse media consumption trends, behavioural data and cultural shifts to guide strategic decisions for brands and broadcasters.
- Political Communications Advisor
- Craft speeches, media statements and strategic messaging for political figures, advocacy groups or public institutions.
- UX Content Designer
- Shape digital user journeys by crafting intuitive microcopy, interface messaging and content structures that enhance user experience.
- Podcast Producer
- Conceptualise, produce and distribute audio content for brands, media networks or independent platforms in the fast-growing podcast industry.
ABOUT THE COURSE
- Awarding University: University of Canberra
- Mode of Study: Full-time
- Duration: 3 Years (2+1)
- Intake: February, June & September
Course Entry Requirements
- 5 Credits in SPM (including English), or
- 2 A-Level passes / 2 STPM Principals or equivalent, or
- 5 B’s in UEC or equivalent, or
- A recognised Foundation or Diploma
Programme Fees
RM22,000
Resource Fee: RM1,000
RM22,000
Resource Fee: RM1,000
As per
University of Canberra
RM27,000
Resource Fee: RM1,000
RM27,000
Resource Fee: RM1,000
As per
University of Canberra
Why study Media and Communication?
- Because brands need storytellers.
- Because organisations need strategic communicators.
- Because digital media is reframing every industry.
- Because creativity and strategy together are unstoppable.
- Start in Malaysia.
- Graduate in Australia.
- Build a career without limits.