BA (Hons) Digital Media and Communications, Teesside University
via UK Transfer Degree (Media and Communication)
N/0323/6/0029(PA9236)02/25
Here's the BIG Picture
If you love to immerse yourself in the production of compelling digital content, then a career in digital marketing or content creation may be the perfect fit for you. These fields offer endless opportunities for creativity and innovation in reaching and engaging with audiences online. You will learn to develop the skills needed to meet the demands of the fast-changing media environment, and hone your creative, artistic and digital skills by working to a range of briefs and real-life scenarios, preparing you to launch your career in the digital media and communications industries.
With Teesside University's BA (Hons) Digital Media and Communications, you will learn how to create engaging content for various platforms and understand the impact of technology on modern communication strategies. Upon completion, you may progress on to a range of careers across industries including motion picture and video, advertising, web design, gaming, publishing and communications, in roles such as multimedia programmer, multimedia specialist, digital copywriter, editorial assistant, games developer and social media manager.
This degree, under IACT’s UK Transfer Degree (Media & Communication) programme, offers a comprehensive curriculum that blends essential theoretical knowledge with practical skills, preparing you for the challenges of the modern world. Taught by a global creative faculty, this programme allows you to spend 2 years at IACT and 1 year in the UK.
With this Course, You Will:
- Be equipped to adapt to the rapidly changing industry and effectively communicate with diverse audiences
- Have the opportunity to explore emerging trends and technologies that are shaping the future of digital marketing and communication
- Explore emerging trends and technologies that are shaping the future of digital marketing and communication
- Be prepared to navigate the digital world with confidence and creativity, allowing you to stay ahead of the curve in your career
- Leverage digital tools and strategies to drive success for yourself or your organisation
Why Choose Teesside University?
Teesside University is located in the centre of Middlesbrough, in the North East of England. Middlesbrough is a multicultural town with a variety of shops, cinemas, restaurants, museums, bars and sports facilities. There is lots to do in the surrounding area, with both the coast and countryside only a short drive away and several local beauty spots nearby. At Teesside University, we believe that innovation powers our steps to create a world where everyone benefits from progress. Ranked in the 801-1000 band of global universities in the Times Higher Education World University Rankings 2021, and 301-350 band of 539 global universities in the Times Higher Education Young University Rankings 2022, Teesside University is proud to be the first Adobe Creative Campus in Europe.
How Do I Get In?
- IACT College Foundation in Media Studies –minimum CGPA 2.0;
- IACT Diplomas – minimum CGPA 2.0
- A-Level – minimum of grade D in 2 subjects
- STPM – minimum of grade C in 2 subjects and an average CGPA of 2.0, OR
- UEC – minimum of grade B in 5 subjects
- SAM, AUSMAT or CPU - 5 subjects with a minimum score of 50%, OR
- Matriculation Foundation – minimum CGPA of 2.0
- Other qualifications recognized by the Ministry of Education Malaysia
English Language Proficiency
- SPM 1119 (GCE-O Level) – C6
- IGCSE English – Minimum Grade C
- IELTS – Band 6.0 with a minimum of 5.5 for each component
- Other approved English tests
COURSE MODULES
Year 1
- Computer Graphics
- Media and Cultural Studies
- Media Ethics
- Media History
- New Media Studies
- Photography
- Print Journalism
- Public Relations Practices
- Research Methods
- Writing for the Media
Year 2
- Advertising and Marketing Communications
- Communication in the Globalised World
- Creative Communication
- Film Fundamentals
- Online Marketing
- Popular Culture
Year 3
As per the subjects offered by the university in UK/Australia
Elective Modules*
Choose 1 Track
Track 1: Public Relations
- Corporate Communication
- PR Campaign and Strategies
Track 2: Journalism
- Convergent Journalism
- Publication Production
Track 3: Digital Video Production
- Scriptwriting
- Video Production
Track 4: Advertising and Marketing
- Advertising Campaign Management
- Cross Cultural Studies for Marketing and Advertising
Track 5: Digital Marketing
- SEM and SEO
- Digital Content Marketing
*Subject to availability
MPU Modules
- Appreciation of Ethics and Civilisation (Malaysian students) / Malay Communication 2 (International students)
- Philosophy and Current Issues
- National Language A / Academic Writing
- Malaysian Constitution and Society
- Serving our Society (S.O.S)
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