BA (Hons) Media and Digital Culture, University of Essex

via UK Transfer Degree (Media and Communication)

Here's the BIG Picture

In an age of information overload, the ability to craft compelling narratives and communicate effectively is highly sought after. Whether you're telling stories through journalism, advertising campaigns, documentary filmmaking, or digital content creation, studying media and communication empowers you to make a meaningful impact through storytelling and persuasion. 

IACT’s UKT Media & Communication programme offers a comprehensive curriculum that blends essential theoretical knowledge with practical skills, preparing you for the challenges of the modern world. Taught by a global creative faculty, this programme allows you to spend 2 years at IACT and 1 year in the UK. And that’s not all, you can also choose from a wide range of specialisations, including film, multimedia, journalism, mass communication, public relations, creative writing, and digital culture.    

The BA (Hons) Communication and Digital Culture, University of Essex will explore how the media shapes social and cultural life, how digital and internet cultures transforms personal and networked interactions, and the relationship between the media, mass politics, and governance. You can develop the skills to go beyond simply arguing about them, and instead find the evidence needed to answer them.

With this Course, You Will:

  • Experience a lively environment with many possibilities to pursue a variety of topics.
  • Gain a comprehensive understanding of new media, cultural theory and popular culture, and their increasing significance in contemporary culture and society.
  • Acquire new skills using industry-standard equipment.

    Why choose University of Essex?

    The University of Essex puts student success at the heart of their mission, supporting you to achieve outstanding outcomes; preparing you to thrive in your future lives. It was ranked one of the top 30 universities in the UK (Complete University Guide 2022) and was named University of the Year at the Times Higher Education Awards 2018 for their determination to do things differently.

    How Do I Get In?

    • IACT College Foundation in Media Studies –minimum CGPA 2.0;
    • IACT Diplomas – minimum CGPA 2.0 
    • A-Level – minimum of grade D in 2 subjects 
    • STPM – minimum of grade C in 2 subjects and an average CGPA of 2.0, OR 
    • UEC – minimum of grade B in 5 subjects 
    • SAM, AUSMAT or CPU - 5 subjects with a minimum score of 50%, OR 
    • Matriculation Foundation – minimum CGPA of 2.0
    • Other qualifications recognized by the Ministry of Education Malaysia

    English Language Proficiency

    • SPM 1119 (GCE-O Level) – C6 
    • IGCSE English – Minimum Grade C 
    • IELTS – Band 6.0 with a minimum of 5.5 for each component
    • Other approved English tests 

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    COURSE MODULES

    Year 1

    - Computer Graphics 
    - Media and Cultural Studies 
    - Media Ethics 
    - Media History 
    - New Media Studies 
    - Photography 
    - Print Journalism 
    - Public Relations Practices 
    - Research Methods 
    - Writing for the Media 

    Year 2

    - Advertising and Marketing Communications 
    - Communication in the Globalised World 
    - Creative Communication 
    - Film Fundamentals 
    - Online Marketing 
    - Popular Culture 

    Year 3

    As per the subjects offered by the university in UK/Australia

    Elective Modules*

    Choose 1 Track

    Track 1: Public Relations 
    - Corporate Communication 
    - PR Campaign and Strategies 

    Track 2: Journalism 
    - Convergent Journalism 
    - Publication Production 

    Track 3: Digital Video Production 
    - Scriptwriting 
    - Video Production 

    Track 4: Advertising and Marketing 
    - Advertising Campaign Management 
    - Cross Cultural Studies for Marketing and Advertising 

    Track 5: Digital Marketing 
    - SEM and SEO 
    - Digital Content Marketing 

    *Subject to availability 

    MPU Modules

    - Penghayatan Etika dan Peradaban (Malaysian students) / Bahasa Melayu Komunikasi 2 (international students) 
    - Falsafah dan Isu Semasa 
    - Bahasa Kebangsaan A / Academic Writing 
    - Perlembagaan dan Masyarakat Malaysia 
    - Serving our Society (S.O.S) 

    Tuition Fees:

    Year 1:
    RM21,000

    Year 2:
    RM21,000

    Year 3:
    As per partner university

    International Students:
    RM52,000

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