Bachelor of
Arts (Digital Media),
University of Canberra

via UK Transfer Degree (Media and Communication)

N/0323/6/0029(PA9236)02/25 

Here's the BIG Picture

Digital technology has completely changed how we play, interact, and learn. Examples of these devices include game consoles and cell phones. It's a sector of the economy that is expected to continue to develop in importance and create jobs in the near future. The Bachelor of Arts (Digital Media) programme at the University of Canberra is a specialised study that emphasises the fundamental skills required to produce intricate interactive media.

You’ll gain up-to-date skills using industry-standard technologies in virtual and augmented reality, digital photography, digital audio, interactive fiction, video and animation to create digital media stories and experiences for the 21st century. After graduation, you will have the skills necessary to secure employment in this thriving creative sector and, more significantly, the understanding that you can adjust to anything the future holds.

With this Course, You Will:

  • Identify and anticipate emerging technological trends and adapt your knowledge and skills to a changeable industrial context
  • Systematically and critically analyse digital and interactive media works and production processes, and efficiently communicate your evaluation
  • Create advanced digital media artefacts and systems which combine multiple media forms using advanced technical skills and knowledge
  • Discuss the concepts, theories and knowledge related to digital and interactive media and apply this knowledge to improve technical production processes
  • Work effectively in production environments which mirror those found in digital and interactive media workplaces.

    Why choose
    University of Canberra?

    There’s no better place to begin your journey than the University of Canberra. With a wide range of degrees to choose from, and their practical, industry-connected approach to learning, you will find a career with meaning. With the best overall experience of any university in Canberra, there are so many ways to get involved at the University of Canberra. From joining student clubs and societies to participating in sports teams and volunteering opportunities, there is something for everyone to enjoy. The university also offers a wide range of support services to ensure you have a successful and fulfilling academic journey.

    How Do I Get In?

    • IACT College Foundation in Media Studies –minimum CGPA 2.0;
    • IACT Diplomas – minimum CGPA 2.0 
    • A-Level – minimum of grade D in 2 subjects 
    • STPM – minimum of grade C in 2 subjects and an average CGPA of 2.0, OR 
    • UEC – minimum of grade B in 5 subjects 
    • SAM, AUSMAT or CPU - 5 subjects with a minimum score of 50%, OR 
    • Matriculation Foundation – minimum CGPA of 2.0
    • Other qualifications recognized by the Ministry of Education Malaysia

    English Language Proficiency

    • SPM 1119 (GCE-O Level) – C6 
    • IGCSE English – Minimum Grade C 
    • IELTS – Band 6.0 with a minimum of 5.5 for each component
    • Other approved English tests 

    COURSE MODULES

    Year 1

    - Computer Graphics 
    - Media and Cultural Studies 
    - Media Ethics 
    - Media History 
    - New Media Studies 
    - Photography 
    - Print Journalism 
    - Public Relations Practices 
    - Research Methods 
    - Writing for the Media 

    Year 2

    - Advertising and Marketing Communications 
    - Communication in the Globalised World 
    - Creative Communication 
    - Film Fundamentals 
    - Online Marketing 
    - Popular Culture 

    Year 3

    As per the subjects offered by the university in UK/Australia

    Elective Modules*

    Choose 1 Track

    Track 1: Public Relations 
    - Corporate Communication 
    - PR Campaign and Strategies 

    Track 2: Journalism 
    - Convergent Journalism 
    - Publication Production 

    Track 3: Digital Video Production 
    - Scriptwriting 
    - Video Production 

    Track 4: Advertising and Marketing 
    - Advertising Campaign Management 
    - Cross Cultural Studies for Marketing and Advertising 

    Track 5: Digital Marketing 
    - SEM and SEO 
    - Digital Content Marketing 

    *Subject to availability 

    MPU Modules

    - Appreciation of Ethics and Civilisation (Malaysian students) / Malay Communication 2 (International students) 
    - Philosophy and Current Issues
    - National Language A / Academic Writing 
    - Malaysian Constitution and Society
    - Serving our Society (S.O.S) 

    Detailed Course Modules

    Tuition Fees:

    Year 1:
    RM21,000

    Year 2:
    RM21,000

    Year 3:
    As per partner university

    International Students:
    RM52,000

    You might also like these Courses.

    BA (Hons) Mass Communication, University of Sunderland

    This programme is specifically designed to help you develop the skills required to work with current and emerging channels and technologies.

    > Learn more

    BA (Hons) Film & Creative Writing, University of Essex

    In this course you will be taught by film professionals with extensive industry experience. You will also gain hands-on practical training in all aspects of film production, including camera work, editing, lighting, scriptwriting, and production management.

    > Learn more

    BA (Hons) Film and Screen Studies, University of Northampton 

    This course prepares you to play a full role in the modern digital media world through the experience you will gain and the portfolio of work you will produce, and gradually helps you develop into an independent and informed creative professional. You will also engage in live client-based productions, building on skills, understanding and experience.

    > Learn more
    TopBuilt with Shorthand