Bachelor of Communication and Media (Corporate and Public Communication), University of Canberra
via UK Transfer Degree (Media and Communication)
N/0323/6/0029(PA9236)02/25
Here's the BIG Picture
Communication and media play a crucial role in shaping public perception, influencing decision-making, and building relationships with stakeholders. This is why it is essential for companies to invest in strong communication practices and utilise various media platforms to reach their audience effectively. By understanding the power of communication, organisations can strengthen their brand reputation and achieve their business objectives more successfully.
With University of Canberra's Bachelor of Communication and Media (Corporate and Public Communication), you will learn to become a critically aware, ethically responsible and multi-skilled professional who will thrive in the interlinked industries of public relations, public affairs and corporate communications. You’ll also explore how historical and current social, political and economic processes influence, and are influenced, by communication.
This degree, under IACT’s UK Transfer Degree (Media & Communication) programme, offers a comprehensive curriculum that blends essential theoretical knowledge with practical skills, preparing you for the challenges of the modern world. Taught by a global creative faculty, this programme allows you to spend 2 years at IACT and 1 year in the UK.
With this Course, You Will:
- Learn strategy and campaign development; social and digital analytics; the basics of graphic design and visual language; multi-media production and stakeholder management
- Evaluate the cultural, historical and theoretical models of corporate and public communication in the context of professional practice
- Create professional communication and media outputs which support, promote or critique a range of domestic and global programmes or issues
- Develop critical reflection and creative problem-solving skills
- Learn to apply your professional judgement responsibly and ethically
Why choose
University of Canberra?
There’s no better place to begin your journey than the University of Canberra. With a wide range of degrees to choose from, and their practical, industry-connected approach to learning, you will find a career with meaning. With the best overall experience of any university in Canberra, there are so many ways to get involved at the University of Canberra. From joining student clubs and societies to participating in sports teams and volunteering opportunities, there is something for everyone to enjoy. The university also offers a wide range of support services to ensure you have a successful and fulfilling academic journey.
How Do I Get In?
- IACT College Foundation in Media Studies –minimum CGPA 2.0;
- IACT Diplomas – minimum CGPA 2.0
- A-Level – minimum of grade D in 2 subjects
- STPM – minimum of grade C in 2 subjects and an average CGPA of 2.0, OR
- UEC – minimum of grade B in 5 subjects
- SAM, AUSMAT or CPU - 5 subjects with a minimum score of 50%, OR
- Matriculation Foundation – minimum CGPA of 2.0
- Other qualifications recognized by the Ministry of Education Malaysia
English Language Proficiency
- SPM 1119 (GCE-O Level) – C6
- IGCSE English – Minimum Grade C
- IELTS – Band 6.0 with a minimum of 5.5 for each component
- Other approved English tests
COURSE MODULES
Year 1
- Computer Graphics
- Media and Cultural Studies
- Media Ethics
- Media History
- New Media Studies
- Photography
- Print Journalism
- Public Relations Practices
- Research Methods
- Writing for the Media
Year 2
- Advertising and Marketing Communications
- Communication in the Globalised World
- Creative Communication
- Film Fundamentals
- Online Marketing
- Popular Culture
Year 3
As per the subjects offered by the university in UK/Australia
Elective Modules*
Choose 1 Track
Track 1: Public Relations
- Corporate Communication
- PR Campaign and Strategies
Track 2: Journalism
- Convergent Journalism
- Publication Production
Track 3: Digital Video Production
- Scriptwriting
- Video Production
Track 4: Advertising and Marketing
- Advertising Campaign Management
- Cross Cultural Studies for Marketing and Advertising
Track 5: Digital Marketing
- SEM and SEO
- Digital Content Marketing
*Subject to availability
MPU Modules
- Appreciation of Ethics and Civilisation (Malaysian students) / Malay Communication 2 (International students)
- Philosophy and Current Issues
- National Language A / Academic Writing
- Malaysian Constitution and Society
- Serving our Society (S.O.S)
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