BACK
Digital marketing is fast becoming one of the most important skills demanded by employers, as business is increasingly conducted online by digital brands and traditional companies alike. From viral videos and personalised web content to social media influencers promoting their favourite products, you've seen and shared the work of digital marketers and branding experts. This course will help you take the next step to join their ranks. You'll learn how to use data to get a deep understanding of consumers and harness your creative skills to produce engaging marketing content using digital technology. You will also gain specialist knowledge of the advertising and digital marketing industry that will prepare you for work in any industry.
Core modules
- Year 1:
- Creative Idea Conceptualisation
- Mass Communication Fundamentals
- Photography
- Principles of Advertising
- Digital Image Creation
- Video Production
- Principles of Marketing
- Consumer Behaviour
- Branding Strategy and Planning
- Motion Graphics
- Applied Branding Management
- Learning Skills for Open & Distance Learners
- Media and Communication Theories
- Popular Culture
- Critical Thinking
- Media Ethics
- New Media Technology
- Creativity and Entrepreneurship
- Visual Branding and Identity Systems
- e-Commerce
- Hubungan Etnik / Bahasa Melayu Komunikasi 2
- Tamadun Islam dan Tamadun Asia (TITAS) / Pengajian Malaysia 3
- Perlembagaan dan Masyarakat Malaysia
- Serving Our Society (S.O.S) (U4)
- Bahasa Kebangsaan A / Academic Writing
- Research Methodology
- SEM and SEO
- Media Strategy
- Web Analytics
- Final Year Project Research
- Final Year Project Execution
Elective modules
- Year 3 Electives - choose any two*
*subject to availability
- Copywriting Across Media
- Creative Execution
- International Branding Strategies and Execution
- Digital Content Marketing
- Digital Branding and Business Strategies
- Social Media Marketing
Entry requirements
- A pass in STPM, with a minimum Grade C (GP 2.00) in any 2 subjects, and a pass in English at SPM level or any equivalent qualification; OR
- A pass in STAM with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level; OR
- Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR
- Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification.
24/7 access to the best digital resources
