Digital marketing is fast becoming one of the most important skills demanded by employers, as business is increasingly conducted online by digital brands and traditional companies alike. From viral videos and personalised web content to social media influencers promoting their favourite products, you've seen and shared the work of digital marketers and branding experts.

This course will help you take the next step to join their ranks. You'll learn how to use data to get a deep understanding of consumers and harness your creative skills to produce engaging marketing content using digital technology. You will also gain specialist knowledge of the advertising and digital marketing industry that will prepare you for work in any industry.

• The latest in contemporary branding and digital marketing techniques are embedded in this course
• Acquire transferable skills and attributes sought after by employers
• Gain digital skills in content creation
• Gain practical industry experience of advertising and digital marketing through live projects, industry speakers, and an internship