Diploma in
Marketing & Advertising

IACT College

Here's the BIG Picture

Consider the impact of brands, advertisements, and marketing campaigns. Can you remember any that have left a lasting impression? If a specific one comes to mind, then it has undoubtedly achieved its purpose. Welcome to the exhilarating world of marketing and advertising, where keeping pace with trends, conceiving unique concepts, and discovering innovative ways to engage consumers are at the forefront.

Marketing and advertising offers an exciting and fast-paced career path for those with a creative edge and strategic mindset. From crafting compelling brand narratives to executing targeted advertising campaigns, every aspect of marketing and advertising offers a chance to unleash your creativity and make a tangible impact on the world around you.

Our Diploma in Advertising is fully accredited by MQA and recognised for entry into 124 different programmes in 6 countries – the UK, Australia, Ireland, New Zealand, Korea, and Taiwan.

With this Course, You Will:

  • Hone your interest in the field.
  • Develop your skills in marketing and advertising.
  • Become a versatile professional in the creative industry.
  • Gain access to advanced standing into Year 2 of the BA (Hons) in Advertising and Design or Year 3 of other degree programmes offered by the University of Sunderland.
  • Gain access to advanced standing into the BA (Hons) in Marketing Management or Year 3 of the BA (Hons) in Advertising & Digital Marketing offered by the University of Northampton.
  • Upon completion, gain a Diploma from the International Advertising Association (IAA), New York.

6 Reasons to Study Marketing & Advertising at IACT

Multi-Award Winning Student Campaigns at the Kancil Awards 2022

Get a Certificate from the International Advertising Association (IAA), New York

Industry Syllabus & Project-Based Learning

Delivered by an outstanding Academic, Professional, and Global Faculty

Recognised & Endorsed by the Malaysian Advertising Agency (MAA)

Vibrant Student Life

Why choose IACT College?

A pioneer in creative communications education as early as the 1970, IACT has since established itself as the nations premier creative communication’s specialist. We do not just teach creativity, we actively inspire it as a trusted educator in the creative industry- with our students receiving over 90 prestigious industry awards over the past 5 years. We are also the only college in Malaysia to receive accreditation from the International Advertising Association in New York, and continue to focus on providing industry ready education with programmes designed and developed to train our students for industry expectations.

How Do I Get In?

  • 3 credits in SPM or IGCSE; 
  • 3Bs in UEC; OR
  • IACT College Certificate in Communication Studies; OR
  • Other qualifications recognized by the Ministry of Education Malaysia

English Language Proficiency

  • Achieve a minimum score Band 2 in the Malaysian University English Test (MUET); or
  • SPM – Grade C; or
  • UEC – B6; or
  • IGCSE 1st Language – E; or
  • IGCSE 2nd Language/ GCE O Level / GCE A/AS Level – D; or
  • IB English A1/A2/B Higher Level – 2; or
  • Equivalent

* Trial examinations/ forecast results are accepted

*Candidates who do not have a credit in Art at SPM level, will need to pass an interview and a drawing test, or portfolio assessment

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COURSE MODULES

Year 1

- Advertising Principles
- Communication English 102
- Communication English 103
- Market Research
- Media: Research Strategy, Planning and Buying
- Creative Concept Development
- Computer Graphics
- Creative Thinking
- Introduction to Sociology
- Mass Communication
- Marketing Principles
- Presentation Skills

Year 2

- Advertising Campaign Management
- Brand Management
- Consumer Behaviour
- Digital Marketing
- Creative Process and Execution
- Cross Cultural Studies for Advertising and Marketing Communication
- Research Methods
- In-Company Practical Training

Final Semester

- Contextual Studies
- Portfolio Building

Elective Modules

- Visual Communication
- Copywriting
- Integrated Marketing Communications
- International Marketing

MPU Modules

- Penghayatan Etika dan Peradaban (Malaysian students) / Bahasa Melayu Komunikasi 1 (International students)
- Integriti dan Anti-Rasuah
- Community Service
- Bahasa Kebangsaan A (only for students without credit in SPM BM)

You will also earn microcredentials from:

IE Business School
- Market Research and Consumer Behaviour

Digital Marketing Institute
- Digital Strategy and Business Opportunity

University of Colorado Boulder
- Basic Elements of Design: Design Principles and Software Overview

The State University of New York
- Photography
- Photography Part 2

California Institute of the Arts
- Fundamentals of Graphic Design

Tuition Fees

Tuition Fees:

Year 1:

RM20,500

Year 2:

RM20,500

Internaional Students:

RM42,000

Hello there, welcome to BAC Education!

Need advice? Talk to us

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